Graphic Identity

Web Graphics

Student Affairs Websites must have a USC logo on a cardinal, white or black banner in the top right corner (identity.usc.edu/digital/websites). The USC Student Affairs logotype should appear on the page, and should link to studentaffairs.usc.edu. Two transparent images are provided — cardinal and black for Websites with light backgrounds, and gold and white for dark backgrounds. Set the department name in 32-point Adobe Caslon Pro, which can be obtained from Typekit, typekit.com/fonts/adobe-caslon-pro, and is free for Websites with fewer than 25,000 hits per month.