University of Southern California

USC Student Affairs and Campus Life

University Identity

The University Identity

The USC Student Affairs graphic identity program adheres to and complements the university identity program. All publication covers must include a version of the USC primary logotype. The logotype is available in pre-approved color combinations and has rules for positioning and sizing. For more information on the university graphic identity or to download digital artwork, visit the USC identity guidelines Website at identity.usc.edu. Whenever possible, include the university’s full name, “University of Southern California,” on communication materials.