Graphic Identity

Official Typefaces

typography

USC’s official serif typeface is Adobe Caslon Pro. USC’s official sans serif typeface is National. Each of these fonts offers a wide range of weights, allowing for small and digital use without degradation, and expresses the classic collegiate qualities of the USC brand. Correct and consistent use of these official typefaces reinforces the USC Student Affairs and university identities.

Obtaining Fonts

Student Affairs Information Technology (SAIT) will provide a complimentary copy of the official fonts, Adobe Caslon Pro and National, for one workstation to any Student Affairs department that makes a request. For additional workstations, SAIT can purchase extra sets of fonts, which will be charged to the Student Affairs department making the request. Contact SAIT at (213) 740-5244.