University of Southern California

USC Student Affairs and Campus Life

Student Affairs Graphic Identity Program

The USC Division of Student Affairs Graphic Identity Program

The USC Division of Student Affairs graphic identity is a system of coordinated design elements — logo, color palette, typography and formats — that connect the division to USC’s overall image. The university’s new graphic identity system introduces a logo that incorporates the shield, two official typefaces and approved color combinations. The new Student Affairs logo is an important part of this system and must be used on all Student Affairs publications and Websites as well as on products and merchandise. The guidelines in this brochure facilitate consistent use of our graphic identity system across various media and applications. For additional support or answers to specific questions, contact University Publications at (213) 740-2200 or univpub@usc.edu.