Graphic Identity

Departmental Brand

There is certainly room for a department to express its unique brand while following the USC and Student Affairs graphic identity guidelines. To create a strong, recognizable brand, a department should consistently employ an eye-catching set of design elements – including color, typography and photography – across its publications, Websites, products and merchandise over an extended period of time.

See some examples of effective departmental brands below:

Career Center

El Centro Chicano

Recreational Sports

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