University of Southern California

USC Student Affairs and Campus Life

Smart Phone App Brings USC to Your Fingertips

By Marla Schevker Monday, October 15, 2012

There's an app for that, thanks to the new guide from USC Campus Activities.Photo by Nathan CarterThere's an app for that, thanks to the new guide from USC Campus Activities.

Looking for a campus map, schedule of events and compilation of photos all in one place? USC Campus Activities has just the app for you. With the new Student Engagement guide, part of an application called Guidebook, Trojans will have many new campus resources at their fingertips.

“It’s about meeting students where they’re at,” said Lily Chowana-Bandhu, interim director of Campus Activities. “The new app is an opportunity for students to not only learn about what’s happening around campus, but also to get engaged in our campus community and campus life.”

More than 5,000 people at USC have downloaded Guidebook, which is available for free in the Apple, Android and BlackBerry online app stores. Trojans can access the Student Engagement guide by using the redeem code Trojansusc.

Student organizations can submit an event to the Student Engagement guide through the Campus Activities calendar at, and those who want to submit a banner advertisement can get in touch with Chowana-Bandhu at

Chowana-Bandhu and her colleagues first learned about the app at the 2011 National Association for Campus Activities convention. Guidebook offered a map of the convention layout, a schedule of events and a calendar allowing users to place alerts on interesting events.

USC Campus Activities staff members liked Guidebook so much they decided to bring it to the university. They first used the app during 2011 Welcome Week and again in 2012. Now, they’ve created the Student Engagement guide for everyday use.

The 2012 Welcome Week guide’s resources included a USC map; a schedule of student organization events and micro-seminars; a section to post photos, resources and services; and a place to store a to-do list. The Student Engagement guide is similar, also offering an opportunity for USC departments to post events and other information.

Chowana-Bandhu said Guidebook is constantly updating and expanding their features to make it more user-friendly. The second version of the Student Engagement guide will include an easier-to-use map, where people can input their current locations and get walking directions to where they want to go. The current map is static.

Chowana-Bandhu is currently fine-tuning pages for different departments, adding advertising banners for student organizations and making sure the guide appeals to students.

“I’m really hoping that students will continue to use [the app] and, as it evolves, there will be some amazing new features,” she said.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>